Contrary to what one might think, automotive manufacturers are not just large corporations solely focused on maximizing profits. In fact, they engage with communities in various ways.
For its part, Hyundai has just launched the "Hope on Wheels" foundation, a program dedicated to helping children affected by cancer.
The Korean automaker aims to raise $4 million to distribute among multiple oncology research centers across Canada. Moreover, Hyundai kicked off its program with a strong start by donating $1 million to Toronto's Hospital for Sick Children.
A Comprehensive Mission
The primary goal of "Hope on Wheels" is to raise funds to support research and healthcare for children diagnosed with cancer. Additionally, the brand aims to raise public awareness about the disease through its program.
According to Hyundai, cancer is the leading cause of disease-related deaths among children in Canada. The automaker also estimates that "nearly half of Canadians will be diagnosed with cancer at some point in their lives," highlighting the urgency of addressing the disease.
One Sale, One Donation
As is often the case with such initiatives, Hyundai is funding its foundation through profits generated from vehicle sales rather than organizing fundraising events. In this case, a donation is made for every Hyundai vehicle sold across the country.
A Team Effort
In my opinion, this is an excellent initiative from Hyundai. Furthermore, Hyundai is not the only automaker to have launched a similar foundation. Take Toyota, for example, with its "Toyota Mobility Foundation," which aims to develop new technologies to enhance mobility for people with disabilities. Ford finances educational programs, while BMW promotes sustainable development.
All foundations play a vital role, but Hyundai has chosen a cause that is likely to help a great number of people. Cancer is undeniably the disease that affects the most individuals.
Jean-Sébastien Poudrier
