The MSRP sticker is the big sticker posted in the window of new vehicles. It contains a lot of information and can sometimes feel overwhelming to read, but that’s what I’m here for! Let’s go through the sticker together and I’ll explain all the different parts of the sticker and what they mean. Below is an example of an MSRP sticker:
The red boxes indicate a few of the main areas of importance. Box “A” shows us the type of transmission of the vehicle. In this scenario, this vehicle has an automatic transmission (AT). Alternatively, if this vehicle had a manual transmission, it would say “MT.” Box “B” is the starting price of the vehicle before the cost of delivering the vehicle to the dealership has been added. Box “C” outlines a few of the key features of the vehicle and will often indicate the size of the engine. Box “D” shows the cost of delivering the vehicle as well as the new cost of the vehicle. The cost of delivering the vehicle is referred to as “Delivery and Destination” and in this instance, amounts to $1,795. The new cost of the vehicle is called the “Total MSRP” and includes the initial cost of the vehicle + delivery and destination. Box “E” contains identifying information that is useful for the dealer such as the Vehicle Identification Number and the code for the exterior paint colour. And finally, Box “F” breaks down the estimated fuel economy of the vehicle in the city and on the highway in liters per 100 km. I hope this helps you to make sense of the MSRP stickers! Happy vehicle shopping!